About Us

What is Atmani?

Atmani Tours is owned and operated by Hermine Iacobaeus. Hermine grew up in Sweden and lived in Finland, New Zealand and the United Arab Emirates before moving to California to fulfill her dreams of working and living in California wine country. It was here she discovered her love for Sonoma County and Wine Country. Hermine’s passion for traveling started in her youth, and her travels helped her discover the importance (and fun) of understanding the locals and exploring their hidden gems.


Her passion for yoga and well being started at a young age.  Her philosophy is- everyday should start with heart and mind centering experiences. That is why she offers morning yoga on her tours. The inspiration for Atmani Tours is a deep desire to provide her guests with unique adventures into the pure state of the soul, found well off the tourist path.  


“This is an opportunity to experience the very best Sonoma County has to offer,” said Jean-Charles Boisset of Boisset Family Estates. “Hermine knows some of the most interesting and powerful winemakers in the region, has impeccable attention to detail with an irresistible charm and style as well as a deep understanding of the needs of the luxury traveler. ”


The Atmani Philosophy

“Atmani” is a Sanskrit word meaning- "in the pure state of the soul". With more than a million acres of natural beauty, over 300 wineries, and a wide variety of top-rated restaurants, cafes, hotels, and spas, Sonoma County offers a uniquely powerful way to connect with that state. Through curated and customized itineraries, Atmani Tours is dedicated to creating perfect days for guests.

“If I were traveling through Sonoma County, I’d want Hermine as my guide. Simply the best.” — Ross Halleck, Halleck Wines

About Us