Our Story

Hermine's Story


A true epicurean and connoisseur with more than eight years of experience in luxury travel, Hermine is passionate about creating distinctive, personalized experiences for a sophisticated clientele — grounded with deep connections within the region and a specialized knowledge of it. She has a thorough understanding of wine, winemaking, and wine and food pairing. Hermine took her yoga teacher certification with Marianne Wells Yoga School in Costa Rica. She is a devoted Hatha Yogini (200 RYT) and a Ayurveda practitioner (600H).


She started her wine passion at a young age. After the age 15 she was allowed to have wine with dinner and never missed an opportunity to try something new. When she came to California she become a wine maker assistant and continued to try various positions at wineries such as tasting room manager, wine club manager, event coordinator and wine sales. She has completed her Wine Spirit Education Trust level 1, 2 and 3, which is a very comprehensive wine education recognized in both Europe and the US. 


She’s also an expert skydiver with more than 2000 jumps under her belt and was part of the Woman Vertical World Record 2013 with 62 other women.


"Atmani Tours is more than a business to me, it is a calling. Born and raised in Sweden, I studied hotel management, tourism and economics in Finland and Dubai, before coming to America. What I found changed my life. From my first day in Sonoma County, I felt at home – with the land, the people, the energy of this special place." 


The name Atmani is Sanskrit and means "in the pure state of the soul." That is what I feel here. Sonoma County is where my soul can dance to the rhythm of life and the land. Atmani is my invitation to you to join me in this dance, this experience that fills me with possibilities, hope and joy. Come dance with me!"


-Namaste, Hermine Iacobaeus Founder and Owner, Atmani Tours

Our Story